BUSINESS- MARKETING

The objectives of the programme :

Course Outline & Programme Structure

Pearson BTEC Level 5 Higher National Diploma in Business

Business Administrartion- Marketing

Unit credit

Level

Level 4 units: 

Core unit

Mandatory

1   Business and the Business Environment

15

4

Core unit

Mandatory

2  Marketing  Essentials

15

4

Core unit

Mandatory

3 Human Resource Management

15

4

Core unit

Mandatory

4 Management and Operations

15

4

Core unit

Mandatory

5 Management Accounting

15

4

Core unit

Mandatory

6 Managing a Successful Business Project

(Pearson-set)

15

4

Optional unit

8 Business Law

15

4

Optional unit

9  Entrepreneurship and Small Business Management

 

15

4

Level 5 units:

Core unit

Mandatory

11 Research Project (Pearson-set)

30

5

Core unit

Mandatory

12 Organisational  Behaviour

15

5

Specialist unit

Mandatory

16 Product and Service Development

15

5

Specialist unit

Mandatory

17  Integrated Marketing Communications

15

5

Specialist unit

Mandatory

18 Digital Marketing

15

5

Optional unit

 40 International Marketing

15

5

Optional unit

41 Brand Management

15

5

Total Credits

240

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Entry requirements 

Learners would typically have at least one of the following meeting a minimum:

Job Roles